What makes a strawberry a strawberry? How do the elements of the strawberry define it? Green, red, juicy, summer, cream - all help to create the essence of the strawberry and each part is connected and influences one another to create the final idea of strawberry.

 

Can the same apply to a football match, a building, a social movement...? Each element can add and develop to another and help to create a moment, an idea, a design that interacts and reacts to the sum of its parts.